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NTT – New Trend Travel

The project aims to strengthen the competitiveness of the tourism industry in the border region by using Artificial Intelligence (AI) to identify trends, target groups, and market opportunities.

The project will contribute to the development of attractive year-round tourism products through joint trend analysis, skills development, and product innovation for small and medium-sized enterprises

Project Information

  • Swedish Project Owner: Visit Värmland AB
  • Norwegian Project Owner: Akershus Reiselivsråd / Visit Greater Oslo
  • EU Funding: EUR 476,493
  • National IR Funding: EUR 180,000 (NOK 1,800,000)
  • Total Budget: EUR 1,098,067
  • Project Period: 1 August 2026 – 31 July 2029

Contact Information

Contact Persons

  • Sweden: Jenny Nohrén
  • Norway: Knut Aandal knut@akershus.com

NTT - New Trend Travel - Visit Greater Oslo